Win new business and nurture customer champions. Map your target customers’ buyer journeys to gain deeper insights about their purchase decisions and to help your company align with their needs and wants.
About Customer Journey Map
Visualize your potential customers’ buying process and map out the steps they take as they move through a buying cycle - from identifying their needs and wants, to researching and selecting potential options, to validating their decision to purchase and use. By creating a simulation of how they move through a decision journey, you can identify how you can best position your own product and service as the best purchase option for them.
Who uses Customer Journey Maps?
Customer Journey Maps are great tools for anyone who works in customer-facing or customer supporting roles, or who creates and markets products, services and solutions, including:
Sales and Customer Support Professionals
Marketing and Product Management
Strategy and Business Leaders
Customer Journey Maps can be used individually or together with other toolkits and games. Journey Maps and extension kits are available for Sales, Marketing, Innovation and other business processes.
How do I play?
Using the map, you and your teams dynamically recreate and simulate the steps of a purchase decision using the flash cards, puppets and gates. Customer Journey Maps can be used individually or in teams– at office and home office, for team meetings, workshops, new employee onboarding or training classes.
What outcomes can I expect?
During the exercise, you will learn new insights about buying behaviors, (B2B) buyer strategies and their decision process. Who is involved in a B2B or B2C purchase? What does a buyer look for when they are evaluating a purchasing decision? Does your own sales process align with how your target customer is evaluating and selecting a product or service? Are you providing them with the tools they need to make an informed decision? Are there gaps or a misalignment which you need to adjust or fix? The outcomes will help you create new or adapt current playbooks across your client-facing teams: including product development, innovation, marketing, sales and customer service.
How does it benefit me?
By collaborating and sharing valuable customer insights across your teams about your target customers’ purchasing process, you will improve results of marketing campaigns and accelerate your sales pipelines. The Customer Journey Map helps you attract high potential prospects, win new business and nurture customer champions.
Customer Journey Map
The Customer Journey Map and support materials includes a 40x80cm roll-out flexible map, flashcards, stage gates, puppets and digital guidebooks to help you simulate your target customer’s decision process.